A winning idea, the right location, and a killer marketing team aren’t enough to build a strong online reputation to thrive in today’s fast-paced digital world. You must also manage online user reviews efficiently.
It helps a business enhance its reputation, boost search engine performance, and cultivate brand trust among potential and existing users.
Here is a low-down on the key advantages of online review management.
Builds brand trust
Customers prefer to research a business before purchasing its products or services. According to BrightLocal, a staggering 82% of customers claim that positive reviews make them trust local businesses.
Reviews make a 16% contribution towards local search rankings, which is only next to Google My Business, which is at 33%. With proper execution, online review management can be one of the most successful marketing tactics.
Improves click-through rate
According to Social Media Today, 62.7% of customers believe that online reviews are essential when choosing a local business, while only 3% don’t consider using them when making a purchase decision.
Gets more customers
Online reviews lead new customers to your business. User-friendly site experience and a smartly designed web page are essential to convert customers, but reviews play a crucial role in generating traffic.
Reviews help prospective employees decide whether they want to work in an organization. A good online reputation will drive people to apply for job openings and allow companies to hire the best talent in the market.
Consumers can form an opinion about the company from reading online reviews. As customers want to purchase from brands they trust, cultivating credibility is vital for every business. One of the best ways they can achieve this is to avoid negative reviews. Effective online reputation management ensures that only brand-empowering content enters the social sites.
About Prescriptive Marketing
Customer reviews play a crucial role in your overall marketing strategy to attract organic and paid traffic. At Prescriptive Marketing, we help small businesses, franchises, home services, healthcare, law firms, and e-commerce websites manage their online presence. We offer all-in-one marketing solutions by customizing a strategy that best fits your business. You can call us at 603-404-2909 or email firstname.lastname@example.org to know more.