An Introduction to Local Marketing

Local marketing is becoming more important than ever, especially with an ever-increasing number of local stores moving online because of the pandemic. But even before COVID-19 struck, Google searches displayed a strong local intent, with a third of consumers checking local businesses online every day.

Here are six ways a business can use local marketing to reach customers:


According to Statista, WhatsApp had 2 billion active users as of January 2021. Other popular messaging apps like WeChat and Telegram have 1.21 billion and 500 million users, respectively. The increasing trend in messaging signifies that people enjoy texting.

Digital advertising

Social media commerce tools and a growing awareness of your target audience’s purchasing patterns can drive brand awareness activities towards better digital marketing solutions. Online advertising platforms like Google Ads and Facebook ads allow companies to target ads based on personal and social factors. From demographics to interests, medical marketers can now hyper-focus their advertising for the right audience.

Facebook marketing

For marketers who want to reach an older demographic, Facebook is a powerful tool. As of January 2021, users between the ages of 25 and 34 constitute the most influential demographic group among Facebook users.

Instagram marketing

In June 2018, Instagram, the photo-sharing app owned by Facebook, had reached one billion monthly active users. As of January 2021, over two-thirds of the total Instagram users are aged 34 and younger.

It allows you to share photo and video posts, paid ads, feed-based content, and 24-hour creative stories. The younger demographic is more inclined towards quick, actionable tips and real-time stories. Local companies can share staff stories, show appreciation for their customers, and offer quick tips through Instagram’s various creative options.

Voice search

Although images and videos dominate social media platforms, various voice-based social networks are also gaining traction. According to PricewaterhouseCoopers (PwC), approximately 71% of users prefer to use voice searches to conduct internet queries.

With the rapid growth of artificial intelligence, automated assistants like Siri, Amazon Echo, and Google Home are skyrocketing. Analyzing long-tail keywords and search user’s intent can help medical marketers create voice-optimized targeted content for their local audience.

Influencer marketing

At least 72% of people between ages 13-38 follow social media influencers, and about 50% of Gen Z are commercially interested in their product recommendations. Companies can leverage local influencers and thought leaders to expand their reach.

About Prescriptive Marketing

If you’re looking for experts to promote your local business, Prescriptive Marketing should be your one-stop solution. Our agency can assist you in your marketing requirements, from Search Engine Optimization, Content Marketing to PPC and Google Ads campaigns. You can call us at 603-404-2909 or email to know more.

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